The Bajío region in Mexico is witnessing a surge in investment as approximately 20 Dutch companies are redirecting their manufacturing centers from China and Asia to Mexico. This strategic move comes in response to changing dynamics, including the desire to comply with the new rules of the Treaty between Mexico, the United States, and Canada (TMEC). By relocating to Mexico, these companies aim to avoid higher transportation costs and reduce dependence on the maritime industry.
Steven Büter, General Manager of the Business Office of the Embassy of the Netherlands in Mexico, revealed that the companies expressing interest in investing in Mexico belong to various sectors such as manufacturing, retail, agribusiness, and services. Some of their plans also include establishing corporate offices in Mexico City. Additionally, the recent war between Russia and Ukraine has prompted Dutch companies to seek secure and stable long-term investment options, with Mexico emerging as a favorable choice.
The Netherlands sees Mexico as a reliable partner that can deliver favorable results, prompting confidence in Mexican investments. As an example of this growing trend, a significant agricultural company from the Netherlands has committed to invest over one billion pesos in a plant in Querétaro. The governor of Querétaro, Mauricio Kuri, will announce further details about the location and timeline of the new factory, which is expected to generate employment for 500 individuals.
The Bajío region, and particularly Querétaro, has been a favored destination for Dutch investments. Currently, there are more than 75 Dutch companies with existing investments in Querétaro, mostly comprising small and medium-sized enterprises. According to the Ministry of Economy (SE), companies from the Netherlands have invested over 20,407 million dollars in Mexico from 1999 to December 31, 2022, with major players like Heineken, Shell, and Unilever leading the way.
Despite concerns about violence in certain regions of Mexico, Dutch companies have not been significantly impacted. The country’s favorable business environment and reputation as a reliable investment destination continue to attract foreign investors, particularly those looking to diversify their operations from Asia to Mexico.
The trend of nearshoring to Mexico is expected to continue as more companies recognize the benefits of operating closer to their end markets, leveraging Mexico’s strategic geographical position, skilled workforce, and favorable trade agreements. This shift promises to bring significant economic benefits and further strengthen trade ties between the Netherlands and Mexico.
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